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The Pave Program in Arts Entrepreneurship
Public Programming
The Pave Program sponsors a series of public talks every two years with a biennial symposium held on the alternate year. All events are open to the public and most events are free. See the events page for the most up-to-date scheduling information. The Third Biannual Symposium on Entrepreneurship and the Arts will be held April 12–14, 2013 in Tempe, AZ.
Biennial Symposium on Entrepreneurship in the Arts
2013 Pave Biennial Symposium on Entrepreneurship and the Arts: Entrepreneurship, the Arts, and Creative Placemaking. The Pave Program, in collaboration with the ASU Art Museum Desert One Initiative and the Roosevelt Row Community Development Corporation, presents two days of workshops, speakers, and networking opportunities on the ASU Tempe campus, culminating in a performative event on Roosevelt Row in Downtown Phoenix.
Registration for the 2013 Pave Symposium is now open.
All events are to be held in the Lyceum Theatre, ASU Tempe campus,
Friday, April 12
1:00-2:00 Welcome and Opening Remarks: Roberto Bedoya, Tuscon Pima Arts Council
2:15-5:00 Creative Placemaking Workshop: Laura Zabel, Springboard for the Arts
5:00 Reception
6:30-8:00 Keynote address: Entrepreneurship, the Arts, and Creative Placemaking. Ann Markusen, Director of the Project on Regional and Industrial Economies, Humphrey School of Public Affairs
Saturday, April 13
8:30 coffee and networking
9:00-10:00 Pave Student Arts Entrepreneur Pitch Showcase
10:00-12:00 Civic Practice Workshop: Michael Rohd, Sojourn Theatre
12:15 Box lunch (provided)
1:30-3:00 Arizona Arts and Entrepreneurship Workshop: Emerging Arts Leaders, Phoenix Chapter
3:00-4:00 Summary, Discussion and Q&A: Linda Essig, Pave Program in Arts Entrepreneurship
4:00 Attendees head to the light rail for "Feast on the Street," hosted by the Roosevelt Row Arts District as part of the Desert One Initiative
The second biennial Pave symposium in entrepreneurship and the arts was held
April 1–2, 2011, in Tempe, Ariz. The symposium included public discussions, workshops, showings, and networking opportunities. More than 125 students, artists, community members, and entrepreneurs participated in the two–day event.
The keynote address, New Pathways in Times of Uncertainty, was delivered by Ben Cameron, program director for the arts for the Doris Duke Charitable Foundation.
Opening remarks were delivered by Bob Booker, director of the Arizona Commission on the Arts. Video.
Panel discussions included:
- What is arts entrepreneurship anyway? Video
- Legal Issues for Artists led by Volunteer Legal Assistance for the Arts. Video
- Teaching and Learning Arts Entrepreneurship. Video
Interactive workshops included:
- Discovering your ‘WHY?’: Artist Empowerment and Self–management led by Lisa Canning of the Institute for Arts Entrepreneurship
- Self–knowledge and Directions of Growth: Building Your Personal and Creative Infrastructure led by John Cimino, president of Creative Leaps International
- Ideas to Reality: Vision, Structure, Audience, and Funding led by Shelley Cohn, former executive director of the Arizona Commission on the Arts
2011–2012 Pave Speakers Series
Managing the Savvy Artist’s Career
David Cutler, author of The Savvy Musician
March 26, 2012, at 4:30 p.m. at the Lyceum Theatre
Cutler’s book, The Savvy Musician, is designed to help musicians take control of their careers, providing guidance in “building a career, earning a living, and making a difference.” It examines critical elements Cutler says are often overlooked or misunderstood by musicians such as entrepreneurship, product development, branding, marketing, networking, the new recording paradigm, personal finance, funding, relevance and legacy. The book was heralded by Jeffrey Zeigler of the Kronos Quartet as, "Hands down, the most valuable resource available for aspiring musicians." For the ASU audience, Cutler expands his approach to include all of the arts disciplines. Cutler balances a varied career as a jazz and classical composer, pianist, arranger, educator, conductor, collaborator, concert producer, author, blogger, consultant, and speaker. He teaches at Duquesne University, where he also serves as the Coordinator of Music Entrepreneurship Studies.
Thinking Outside the Box Office
Jon Reiss, filmmaker and author of Thinking Outside the Box office
Feb. 21, 2012, at 4:30 p.m. at the Lyceum Theatre
Reiss is director of the documentary feature film Bomb It, which explores the world of graffiti art. His experiences with marketing his film became the inspiration for his book, Think Outside the Box Office: The Ultimate Guide to Film Distribution in the Digital Era, a step–by–step guide for filmmakers to distribute and market their work. He is also co–author of Selling Your Film Without Selling Your Soul with The Film Collaborative and Sheri Chandler. Previous feature films include Better Living Through Circuitry, a glimpse into the rave culture, and Cleopatra’s Second Husband, a psychological drama.
New Business Models for Artists –
Adam Huttler, founder of Fractured Atlas
Nov. 7, 2011, at 4:30 p.m. at the Lyceum Theatre (LYC)
Adam Huttler discusses New Business Models for Artists. Huttler has grown Fractured Atlas from a one–man–organization founded in 1998 to help “liberate the artist” to a broad–based national service organization with an annual budget of $12 million. He serves on the Performing Arts Alliance board of directors,, the Steering Committee of the National Network of Fiscal Sponsors, the Steering Committee of New York City’s One Percent for Culture campaign, and the Policy Leadership Circle of the Institute for Culture in the Service of Community Sustainability. Explore:fracturedatlas.org. Free and open to the public.
Social Media and Marketing for Artists
Devon Smith, director of Social Media for Threespot Consulting
Sept. 26, 2011, at 4:30 p.m. at the Memorial Union Pima Room.
Devon Smith, director of Social Media for Threespot Consulting in Washington DC discusses Social Media and Marketing for Artists. This event opens the p.a.v.e. Fall Speakers Series. P.a.v.e., the performing arts venture experience, now called the Pave Program in Arts Entrepreneurship, is funded by part of a $5 million grant to ASU by the Ewing Marion Kauffman Foundation to further cross–campus entrepreneurship education. Free and open to the public.
The next biennial Pave Symposium on Entrepreneurship in the Arts will be held in April 2013.
For more information, contact the School of Theatre and Film at 480.965.5337 or Professor Linda Essig at linda.essig@asu.edu.